In today's fast-paced and ever-changing business world, rising costs can be a real challenge for any company. It can significantly impact...

As the hospitality industry continues to evolve, hotel segmentation is becoming increasingly important for hoteliers looking to...

As the first digital-native generation, Gen Z is profoundly impacting the hotel industry. Born between the mid-1990s and the early 2010s,...

Most recently, insights from STR show that during 2022 travellers started to change their loyalty back towards hotels over short-term...